Koko Body began as a kitchen-bench experiment in organic skincare. The brief was challenging: give a small-batch brand the presence of a global wellbeing movement without losing its slow-care soul.
We framed the strategy around a single invitation: Let your self-care be a ritual. The mark pairs geometric rigour with hand-drawn warmth, striking a balance between modernity and humanity. An earthy, sun-baked palette, touched with freshness, keeps digital applications calm while giving packaging the confidence to pop on shelf.
Wellbeing shouldn’t be a luxury. This is more than a reskinning of product; we designed a brand system to facilitate a daily pause that travels from bathroom shelf to head-space, quietly improving both.
Role: Design Director at Hula Design.
Illustration: Jenna Billman.